Published on January 18th,2007 at 7:30 AM
By >Daimaou - G.G-B

LG KE850 PRADA, the first fashion phone withy a touch screen

LG and Prada (the fashion maker) offer their first joint phone with a touch screen. It looks like an iPhone, but even more fashion victim like… I’m kidding… I like the iPhone and this little LG phone has its charms also!

Seoul, Jan 18,2007 — LG Electronics (LG), a pioneer in consumer electronics and mobile phones, and PRADA, one of the world’s leading brands in the luxury goods industry , unveil the first completely touch screen mobile phone. The PRADA Phone by LG (KE850) is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface.

LG and PRADA have worked closely together on every aspect of the product, from handset development to marketing combining the attention to detail and uncompromising quality of PRADA design with the trademark technological innovation of LG mobile.

PRADA’s involvement extends beyond exterior aesthetics to the key elements of the user experience such as the advanced touch interface, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case, inspired by the classic Italian craftsmen tradition.

“We at LG are exceptionally proud of the PRADA Phone by LG” says Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. He continues, “The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen.”

Visiting LG Headquarters in Seoul, Korea, Mr. Patrizio Bertelli, President and CEO of PRADA, said: “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone.”

The PRADA Phone by LG introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phone’s beautifully sleek and simplistic appearance.

Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.

For further information on LG mobile handsets, please visit


· Capacitive Touch Screen
· Music Player (MP3, ACC, ACC+, WMA, RA)
· Music Multitasking (Messaging)
· Video Player (MPEG4, H.263, H.264)
· Macromedia Flash UI
· Document Viewer (ppt, doc, xls, pdf, txt )


· EDGE Tri-Band (900/1800/1900)
· 98.8 × 54 × 12 mm
· 2M CMOS Camera / LED Flash
· External Memory Slot (Micro SD)
· Innerpack Battery 800mAh
· Bluetooth 2.0, USB 2.0, USB Mass storage

Category Phones
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  • Kamion

    Doesn’t this look like a certain iPhone announced at CES last week? 😀

  • Danny

    who’s the girl holding the phone? she’s cute, got a name?

  • jienn

    where’s the wifi?

  • Takeo

    Its nice to hear you not mindlessly Apple bashing.

  • Stig

    So, is there any chance JAPAN is included among “countries in Asia”, or is it again infameously excluded because the Japanese mobile phone systems are not compatible with the rest of the world

    The same question is of course relevant for the Apple iPhone (Softbank is mum and not answering their phones :-D)

  • jbelkin

    Is it even in color? what’s with the ugly bar at the bottom? The Samsung 700 at least is in color.

  • smith

    I have only 3 words to say.
    Amazing, Gorgeous and …

  • Eduard

    girl nice

  • nepal

    i have bought this moile.

  • afni

    Ive been dreaming to buy the phone for months and i bought it today its gorgeous.



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