By >Tom LESKIN
Sony’s new water-resistant W Series Walkman MP3 player ready to take on the toughest workouts
Today Sony introduced its new one-piece, water-resistant W Series Walkman MP3 player, the Sony Walkman NWZ-W260, endorsed by world-class marathon runner and US Olympic silver medalist Meb Keflezighi.
Challenging Apple‘s iPod Shuffle for use while exercising, this MP3 player has some advantages, being able to withstand sweat from intense workouts in any weather condition and is also rinsable.
Other features with this Walkman player is Content Transfer software that allows you to easily drag and drop music files, a quick three minutes of charge time, the player can run for up to 60 minutes and full battery life is up to 8 hours.
It will be available this August from the Sony Style Store in a black or white 2 GB model able to hold approximately 470 songs for $60, and a 4 GB model in black only that can hold approximately 990 songs for $80.
SAN DIEGO, JULY 14, 2011- Sony introduces new lighter and smaller one-piece, water-resistant W Series Walkman MP3 player for sports enthusiasts
W Series Walkman Model NWZ-W260
* Lightweight, rinsable, wearable, water-resistant design
* The W260 series weighs about 24% less and is about 2/3 smaller than previous models.
* Quick charge function
* Content transfer software
WHO: The new Sony Walkman® – NWZ-W260 Series, features a convenient lightweight, rinsable, wearable and water-resistant headphone-style design that is ideal for fitness enthusiasts.
WHAT: The new Sony Walkman W260 Series, the official music player of the Rock ‘n’ Roll Marathon Series, is designed to conveniently and comfortably accompany its user to the gym, trail and treadmill. The water-resistant frame ensures it can withstand sweat from intense workouts in any weather condition.
The W series Walkman player comes with Content Transfer software that allows users to easily drag and drop music files from iTunes® for Windows®, Windows Media Player or Windows Explorer (DRM free content only). A 2 GB and a 4 GB option will be available. The 2 GB W Series Walkman® player can hold approximately 470 songs while the 4 GB option can hold about 990 songs.1
Endorsed by world-class marathon runner and US Olympic silver medalist Meb Keflezighi, the NWZ-W260 series Walkman player also offers a convenient quick-charge function. With only three minutes of charge time, the player can run for up to 60 minutes and full battery life is up to 8 hours.2 The new NWZ-W260 series Walkman player is available in two colors, black and white.
WHERE: Available August 2011 at www.sonystyle.com, Sony Style retail stores and other authorized retailers nationwide. For images and information, please visit www.sony.com/news.
NWZ-W262 2 GB (black or white): $59.99
NWZ-W263 4 GB (black): $79.99
WALKMAN is a registered trademark of Sony Corporation.
iTunes is a registered trademark of Apple Inc.
All other trademarks are the property of their respective owners
*1: Based on 4 minute length at 128 kbps. 1 GB equals 1 billion bytes, a portion of which is used for data management functions.
*2: Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use.