Sony Europe today announced the launch of “3D Experience”, a new, free of charge on-demand streaming service offering a range of promotional video clips and trial content in 3D, including highlights of “Wimbledon 2011”, all in stunning 3D. The service will be available from July 13th to owners of 3D capable Sony “BRAVIA” LCD TVs immediately after purchase and without registration, and plan to expand to Sony’s 3D capable “Blu-ray Disc” Player and “Blu-ray Disc” Home Theater System. It will initially launch in five countries: the U.K., Germany, France, the U.S. and Canada..

“3D Experience” will provide instant access to an extensive range of 3D clips and trial content from a wide variety of genres, including movies, music, sports, and documentaries, with about 30 titles available at launch. Content available via this service will include highlights of “Wimbledon 2011” (held from June 20th), movie trailers from movies such as “Green Hornet™” and “Monster House” in 3D, and 3D music promotional video clips. Going forward, Sony plans to further expand the content line-up and promote “3D Experience” among content holders as a forum through which to showcase their 3D offerings.

Through “3D Experience”, Sony will provide an environment where users can actively discover and enjoy a variety of 3D content to further enrich their 3D entertainment experience.